Reaching a wider audience with Flemings’ expertise in Property Marketing.
At Flemings Property Services, we have adjusted our marketing strategies to remain competitive in the fast-paced and digital world of real estate. Our social media marketing and advertising presence has emerged as one of our most powerful tools in this strategy.
With many factors to consider when selling a property, it’s essential to have a robust marketing strategy in place to ensure that your property is seen by as many potential buyers as possible. Social media platforms such as Facebook and Instagram provide a unique opportunity to showcase your property to a vast and engaged audience.
Through targeted ads, and social media posts, Flemings can reach potential buyers who are actively looking for properties similar to yours. These ads can be tailored to specific demographics, ensuring that your property is seen by people who are more likely to be interested in it.
In addition to targeted ads, social media also allows Flemings to create engaging and informative content. We create videos, virtual tours and high-quality images that showcase the features and benefits of your property. By providing our online audience with a rich visual experience, we can pique their interest and generate more leads.
Over the course of three years, Flemings has made a significant effort to increase our social media presence and engagement rate, which has now surpassed the industry average. As of 2022, the average engagement rate for real estate Instagram accounts in Australia was 1.41%, whereas Flemings has achieved an average engagement rate of 3.2%.
Engagement rate refers to the percentage of followers who engage with a particular social media account’s content, such as liking or commenting on posts. Engagement rate is a key metric for evaluating the success of a social media account because it provides insights into how well the account is resonating with its audience. A high engagement rate indicates that the content is compelling and relevant to the followers, which is important for building a strong relationship with them.
One of the key reasons why social media marketing and advertising is so important for Flemings Property Services is the vast number of users that these platforms have.
Facebook has more than 2.9 billion monthly active users, while Instagram has over 1 billion monthly active users. This means that by leveraging social media platforms, Flemings can potentially reach millions of people who may be interested in our properties.
At Flemings, we recognise the importance of social media marketing and advertising and strive to provide vendors with a comprehensive marketing strategy that includes these powerful tools.
Potential vendors can benefit from a wider reach, increased engagement, and a more targeted marketing approach, which can generate more leads, result in faster sales, and ultimately, a better outcome for the vendor.
With the power of social media on our side, Flemings Property Services can help you achieve the best outcome in the sale of your property.